Case Study · Marketplace App · Live on iOS
Artisan Lane
A curated marketplace where South Africa’s makers sell their craft to buyers who value the handmade.
The challenge
South Africa is full of world-class makers selling through Instagram DMs and weekend markets. No storefront, no secure payments, no way for buyers to discover them.
Artisan Lane needed a marketplace that felt as handmade as the products on it, while quietly handling listings, payments and delivery under the hood.
A storefront with craft in the details
Every maker gets a beautiful profile and product pages designed to make handmade goods shine, photographed once and sold many times.
- Curated maker profiles and stories
- Product pages built for craft photography
- Secure in-app checkout
Curation over clutter
A managed onboarding flow keeps quality high. Makers apply, get reviewed and go live with guidance from the Artisan Lane team.
- Application and review workflow
- Category curation and featured drops
- Ratings that reward consistency
The marketplace control room
Behind the storefront sits an admin console tracking approvals, orders, disputes and revenue in one place, with vendor applications and branded stationery requests flowing through managed queues.
- Vendor application review queue
- Order, message and dispute management
- Branded stationery request fulfilment
