BuddyApp
Dual-sided service marketplace
Coming soon
Building Tomorrow’s Software Platforms Mobile Apps Custom Dashboards Internal Systems SaaS Products Automation AI Systems
The Software Agency builds custom software, platforms and apps, driven by strategy, design and engineering.
A sister company of The Online Agency
Drawing on a decade of group expertise
We build software solutions with ambitious client partners.
- Custom Software
- Web & App Development
- Interactive Dashboards
- AI Systems & Automation
- UX/UI Design
GetRugby
Hoom
Flippin’ Business
SimGear
Last Call
Petly
Artisan Lane
Taskhub
ClassConnect
AfriHunt
BuddyApp
Testifi
LeadGenie
Consumer Apps & Platforms
Innovative consumer apps and platforms, thoughtfully designed and expertly engineered to deliver seamless user experiences at every touchpoint.
Download on theApp Store
Get it onGoogle Play
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Marketplaces & E-Commerce
Dual-sided marketplaces with escrow-secured payments, complex user roles and high-ticket transactions.
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Flippin’ Business
A global B2B marketplace for acquiring businesses
Explore Project ↗
SimGear
The sim racing hardware marketplace
Explore Project ↗
Artisan Lane SA
Curated marketplace for local crafts
Explore Project ↗
AfriHunt
Premium outfitter booking marketplace
Explore Project ↗
LeadGenie42 fresh leads scraped and verified overnight
LeadGenie
AI-powered lead generation on autopilot
Explore Project ↗
What we do
Custom developed software and dashboards.
Internal systems, admin panels and live dashboards, built around the way your business actually runs. One source of truth for your team, your numbers and your customers.
0Monthly revenue
0Growth
0Active clients
Live data ยท Updated just now
Where we’ve been
We take pride in building software that outlasts the launch party.
0Years of group heritage
0Platforms Delivered
0Specialists
getrugby
“From video delivery to subscriptions, the app just works. Players get legend-level coaching in two taps.” GetRugby
hoom
“They think like product owners, not order-takers. Every sprint moved the business forward, not just the backlog.” Hoom
flippin’
“They took our marketplace from idea to live platform in record time, with the architecture to handle thousands of verified listings.” Flippin’ Business
simgear
“Escrow-secured payments were non-negotiable for our community. They integrated TradeSafe flawlessly.” SimGear
last call
“They understood the mission from day one. The app makes rescuing a meal feel as easy as ordering one.” Last Call
petly
“Bookings, reminders, vet records: everything our pet parents asked for, shipped in one clean app.” Petly
artisan lane
“Our makers needed a store that felt handmade. The team delivered a marketplace with real craft in the details.” Artisan Lane SA
taskhub
“Our whole operation now runs through one dashboard. Jobs, teams and reporting in a single view.” Taskhub
classconnect
“Teachers, parents and admin finally speak the same language. Adoption across the school was instant.” ClassConnect
leadgenie
“The platform pays for itself. Verified leads land in our pipeline before our competitors even wake up.” LeadGenie
afrihunt
“High-ticket bookings need trust. The escrow flow and outfitter profiles gave our clients exactly that.” AfriHunt
Pushing boundaries. Getting noticed.
2026Top Software Developers · South AfricaIndustry rankings
2025Best Marketplace Platform LaunchFlippin’ Business
2025PropTech Innovation ShortlistHoom
2024Agency Group of the Year FinalistWith The Online Agency
We look for interesting challenges that move people forward.
About us ↗Let’s talk