Case Study · PropTech Platform · Live at hoom.co.za
Hoom
The rewarding way to sell your property: expert agent matching with up to R20,000+ cash back for sellers.
The challenge
Selling a home is most people’s biggest financial decision, yet agents are usually picked from a board on a lamppost. Hoom flips that: sellers describe their property in under 20 seconds, get matched with local expert agents within 24 hours, and compare profiles, services and commission rates in one place.
And because Hoom shares in the agent’s success, sellers earn cash back when the property transfers, up to R20,000+ on higher-value sales.
Matching that respects privacy
A 20-second guided listing flow captures the property; the matching engine finds agents who actually perform in that suburb. Personal details are only shared with the agent the seller chooses.
- Sub-20-second guided listing flow
- Agent matches in under 24 hours
- Privacy-first contact sharing
Compare, choose, get rewarded
Sellers review agent profiles, services and commission rates side by side, choose their best match, and receive tiered cash back when the sale transfers, from R6,250 up to R20,000+.
- Side-by-side agent comparisons
- Tiered cash-back engine by sale value
- Free for sellers, no contracts
The matching engine behind the scenes
An internal dashboard runs the whole operation: agent matching queues, cash back calculations and transfer tracking, all in one live view for the Hoom team.
- Agent matching queue with SLA timers
- Automated tiered cash back calculations
- Transfer pipeline from listing to registration