Case Study · Internal Tool · Web
TOA Calendar
Campaign planning built for agency life. Every client, every deadline, one calendar the whole team trusts.
The challenge
Running campaigns for dozens of clients meant deadlines scattered across inboxes, spreadsheets and five different tools. Double bookings and missed posts were a weekly event.
Built first for The Online Agency itself, TOA Calendar had to make a month of campaign chaos readable at a glance.
A month you can actually read
Campaigns, content slots and deadlines colour-coded per client on one shared calendar, from brainstorm to publish.
- Colour-coded client lanes
- Drag-and-drop rescheduling
- Deadline and approval reminders
Clients in the loop, not in the way
Clients get a view of their own lane: what is planned, what needs approval and what shipped, without seeing anyone else’s work.
- Client-facing approval views
- Comment threads per campaign
- Automatic status updates
The traffic dashboard
Team leads watch workload, bottlenecks and campaign performance in one view, then rebalance the month before it breaks.
- Team workload heatmaps
- Bottleneck alerts before deadlines
- Campaign delivery reporting