Case Study · Mobile App · Live on iOS & Android
GetRugby
For players, by players: exclusive coaching from legends of the game, in every school player’s pocket.
The challenge
World-class rugby coaching is locked behind elite schools and academies. GetRugby’s vision: put training from legends of the game in front of every school player in South Africa, on the device they already own.
That meant smooth video delivery on school-budget data plans, a content library players actually finish, and a subscription flow simple enough for teenagers and parents alike.
Coached by legends of the game
Over 100 coaching videos from world-class players and coaches, organised by position, skill and training phase, with gym, nutrition and health guidance alongside.
- Position-specific training programmes
- Gym, nutrition & health tips
- New content drops to keep players engaged
Built for the bench and the bus
Adaptive video streaming keeps quality high and data use low, so a session works as well on the team bus as it does on home Wi-Fi. Progress tracking turns watching into training.
- Data-friendly adaptive streaming
- 24/7 unlimited access for subscribers
- Simple subscription & account flows
The engine room behind the app
A custom content dashboard lets the GetRugby team upload new coaching drops, manage subscriptions and watch engagement in real time, no developer required.
- Video library & drop scheduling
- Subscription and member management
- Engagement analytics per position and drill